Echècs dans l'entrepreneuriat: the case of Annick Nguema Zue

Not all entrepreneurship projects are always successful. On the contrary, too many entrepreneurs are closing under the doormat for various reasons. This is the case of Annick Nguema Zué who has just experienced a bitter failure after embarking on a restoration project only a few months ago. Artiaf wanted to know a little more about the reasons for this bankruptcy and went to meet him.

GABON

Not all entrepreneurship projects are always successful. On the contrary, too many entrepreneurs are closing under the doormat for various reasons. This is the case of Annick Nguema Zué who has just experienced a bitter failure after embarking on a restoration project only a few months ago. Artiaf wanted to know a little more about the reasons for this bankruptcy and went to meet him.

It is in the Okala district north of Libreville that we found Annick in her small apartment that she shares with her small family in a residential area. She is a dynamic young lady, always smiling who welcomes us with kindness. We still remember that a few months ago this young entrepreneur roamed the streets of Libreville and its surroundings delivering her dishes that she concocted with care. At first glance his activity seemed to work perfectly. What really happened?

Annick graduated from the French American Academy of Management (AFRAM) in Logistics and Transportation Management. Immediately, after her defense, she looks for a first job but without success. Nevertheless, passionate about the desire to undertake, she set up with her brother a small business selling spare parts. Everything seemed to work well until she got pregnant. A difficult pregnancy that requires a lot of rest. As a result, she is regularly absent from her shop and customers are increasingly rare given the repeated closure of the store. The post-election crisis of August 2016 put an end to the survival of his company since his shop is a victim of the thugs.

But the young fighter does not give up. Indeed a few months later, after giving birth, Annick embarked on a door-to-door catering business. She teamed up with a cook from a large hotel in the city to set up her business. He in the kitchen and she in the delivery. The project is a success since according to her, "the first day everything worked like clockwork, the twenty (20) dishes cooked that day are all sold". In the days that followed, Annick increased quantities and deliveries.

Against all odds, in October 2017, just a few months after the launch of her activity, Annick abandoned her business despite the strong demand. At the same time that Artiaf was preparing to publish its products. She explains that she had to face enormous difficulties. Her cook had let go of her. We had to cook and deliver on our own. Fatal mistake, because she couldn't get away with it. Delivery delays had become frequent and customers were starting to complain. Added to this is the breach of trust of some of its customers who no longer honored their commitments given the crisis because they subscribed to monthly subscriptions. Revenue collection was difficult. It was necessary to do the daily exercise of going up and down the stairs in several administrations of the city. Not to mention the abandonment of some orders by customers.

Never mind, Annick Nguema Zue is already thinking about her next attempt in the complex world of business. She doesn't give up. In any case, it has a major ally: the sum of its failures in the field it intends to make the most of...

Writing

Article first published on Artiaf on November 11, 2017